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Recourir à des technologies immersives à des fins de recherche : quand les frictions conduisent à l’appropriation

Abstract : While immersive technologies have demonstrated their potential for engaging their public in a rich experience, little is known about their use as a research tool for archeologists. The objective of this paper is to investigate the appropriation process of a virtual reality platform by archeologists. The observation of test sessions of the immersive platform by eight researchers confirms the key role of control and immersion, as already established in the literature. It also points to two less expected results: the importance of the researcher’s background in the appropriation process and the role of frictions (with respect to former representations) as a key factor for appropriation. These results give directions for researchers and practitioners in marketing.
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https://hal.archives-ouvertes.fr/hal-02956435
Contributor : Pauline de Pechpeyrou <>
Submitted on : Thursday, January 14, 2021 - 2:25:16 PM
Last modification on : Tuesday, March 2, 2021 - 10:19:44 AM

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  • HAL Id : hal-02956435, version 1

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Pauline de Pechpeyrou, Nicolas Boulbes, Baptiste Kotras, Bernard Quinio. Recourir à des technologies immersives à des fins de recherche : quand les frictions conduisent à l’appropriation. Colloque sur le marketing digital, Sep 2020, Paris, France. ⟨hal-02956435⟩

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